2010年日本最高价值品牌
Rank/ Previous Rank /Brand/ Sector/2010 BrandValue ($m)/Change in brand value vs JBGB2009
1 1 Toyota Automotive 30,529 -3%
2 2 Honda Automotive 18,192 3%
3 3 Sony Consumer Electronics 11,973 -4%
4 4 Canon Computer Hardware 10,469 0%
5 5 Nintendo Consumer Electronics 9,235 1%
6 6 Panasonic Consumer Electronics 4,229 -1%
7 7 Lexus Automotive 3,118 -4%
8 8 Nissan Automotive 2,776 -4%
9 9 Toshiba Diversified 2,252 -6%
10 10 Sharp Consumer Electronics 2,208 -6%
11 11 Shiseido Personal Care 2,157 -2%
12 12 Komatsu Machinery 2,033 1%
13 14 Nikon Optical 1,533 0%
14 13 Suzuki Automotive 1,497 -4%
15 15 Ricoh Computer Hardware 1,267 -8%
16 16 Olympus Optical 1,201 -5%
17 19 Daikin Machinery 1,067 -1%
18 17 Mitsubishi Electric Diversified 1,065 -9%
19 18 Bridgestone Automotive 1,044 -6%
20 20 Yamaha Diversified 8 47 -12%
21 21 Konica Minolta Computer Hardware 7 52 -5%
22 26 ASICS Sporting Goods 6 64 11%
23 25 Fujitsu Computer Services 583 -5%
24 22 Hitachi Diversified 5 79 -12%
25 24 Mazda Automotive 5 77 -6%
26 23 Mitsubishi Motors Automotive 5 72 -9%
27 NEW Shimano Machinery 5 55 NEW
28 27 Casio Consumer Electronics 5 32 -10%
29 28 Epson Computer Hardware 5 31 -9%
30 30 Kikkoman Food 5 25 -2%
